Max Lab

Archived

Architectural lighting design and interactive media consultancy. Bringing spaces to life through light and technology.

Lighting, Interactive Media, Consultancy

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Max Lab was an architectural lighting design and interactive media consultancy focused on transforming spaces through innovative lighting solutions.

The Concept

Combine architectural lighting expertise with interactive media to create immersive spatial experiences for retail, hospitality, and cultural venues.

What We Learned

B2B services require relationship-building that takes years. The sales cycle for architectural projects is long, and client acquisition through networking proved more effective than digital marketing.