Invisible Galleries

Archived

Social ecommerce connecting street artists with the power of the web. Art from the unseen.

Social Commerce, Art, Platform

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Invisible Galleries was a platform to bring street art into the digital commerce space.

The Concept

Street artists create incredible work that often disappears - painted over, weathered, or demolished. We wanted to help artists monetize their work through prints and merchandise.

What We Learned

The street art community values authenticity and anti-commercialism. Many artists were uncomfortable with the monetization approach, teaching us the importance of deeply understanding community values before building.